It’s fair to say that Components E has seasoned some serious progress, specially amongst young generations. Even nevertheless the sport’s fanbase is getting older, 72% of its followers on social media channels are under 35 decades aged, and the numbers obtaining developed by 212% in the 2018/2019 year. In the meantime, Components E has declared report revenues from its preliminary numbers for 2018/19, stating revenue of about €200 million, an enhance of 50%.

Right after decades of losses, it looks the sport is last but not least experiencing good occasions and sponsorship has accounted for a sizeable part of the revenue, as companies begin to glimpse in direction of the long term. Down below is a consideration of 5 probable marketplaces the sport could discover for sponsorship and drive progress even additional.

On line casino and betting sponsors

Sports activities and gambling go hand in hand and can include some further fascination to an previously-exciting race. The powers that be who run Components E have been cagey about how unique sponsors have contributed to the sport’s revenue and didn’t specify sponsorship figures when recording their revenue with the Companies Home. They’ve basically verified that, all in all, sponsorship contributes to all over 50 % of the revenue.

What is particular is that Components E signifies an exciting chance for advertising and marketing. Components E is pretty available and there’s a authentic human dimension as the sport results in opportunities for persons to interact and interact with each individual other, regardless of whether on social media or face to face.

Being equipped to place bets on Components E activities at some of the ideal on-line casinos and on reliable betting web pages, like the types on, would assist to enhance the enthusiast base. The sponsors would have an chance to join with the sport’s rising legion of followers, when the sport alone would advantage from the revenues it brings in.


The telecommunications sector is yet another probable chance for Components E. Vodafone has just lately agreed to be the formal communications spouse for Porsche Motorsport, providing communications and specialized assist, and the model features on all of the team’s zero-emissions racing cars and trucks as perfectly as on the drivers’ uniforms. So far, it is a 5-yr deal.

A lot of Components E followers are into new technologies and are not purely about the racing, but also socializing and experiencing new factors. Races in the city middle provide them convenience, generating it less difficult to get together and delight in the occasion. The link amongst tech and Components E can introduce the sport to new followers who are a lot more digitally minded and can associate it with a sport that welcomes technological innovation.

Electrical power companies

Shell has began sponsoring Nissan in Components E. This may possibly appear to be surprising, but it turns out the gas company has been performing a lot of function in the electric vehicle globe. The company has been building EV technologies and has two hundred electric chargers at gas stations throughout the globe.

Of system, sponsorship is a excellent chance to enhance the firm’s visibility, but the sport will also advantage from doing the job with the model, which is one particular of the major in the globe. Sustainable energy is the long term and, as perfectly as advantage from the investment decision, Components E will advantage from looking at that energy companies are getting driving it and are inclined to find out about EV technologies and produce them.

Journey and hospitality

The accessibility of venues for Components E activities means that assist from the travel and hospitality sectors can truly lend Components E a hand. As people turn into a lot more environmentally acutely aware, they’ll take pleasure in looking at travel manufacturers or hospitality manufacturers that function with this eco-pleasant sport.

In addition to investing income in the sport, sponsors in this sector can enhance the visibility of the sport and introduce it to new followers, regardless of whether that is persons who travel to venues, require somewhere to continue to be and want easy entry to the occasion, or just persons who want to sit in a bar and observe the action on Tv set. Both way, it is a earn for Components E and for the regional economic system as corporations produce a lot more revenue.


Of system, before, in the course of, and right after athletics activities, some persons like to make an event of it and consume liquor. Just one of the sport’s aims is to join with new followers, which it does perfectly by means of social media, and inspire them to embrace a cleaner long term and devote in electric cars and trucks. This is one particular of the exciting points of the sport, from the organizers’ standpoint, and sponsorship from consume companies can assist the sport reach new audiences.

The Dutch beer model Heineken and the French champagne company Moët & Chandon have previously acquired driving the sport. The founder and chairman of Components E, Mr. Alejandro Agag, has commented that, generally, the sponsors continue to keep coming and are renewing for more time and more time.

Criticism of sponsorship in Components E

Components E has been criticized that it depends much too intensely on sponsorship, but the company has responded that it is diversifying its resources of revenue. Hospitality, media legal rights deals, host city charges, and ticketing have also contributed to the higher revenue, obtaining seasoned progress on their own.

An extra criticism has been that Components E is not a sport but a lot more a small business-to-small business (B2B) proposition, with companies wanting to associate on their own with environmentalism fairly than with a sporting occasion that can assemble a big enthusiast base.

Regardless of what some may experience about Components E, the point is that it is gathering in reputation since it 1st launched onto the motor sport scene in 2014. With a enthusiast-creating tactic created all over articles on social media and hunting to really encourage younger persons to embrace electric motor vehicles, the company has a very clear goal, and sponsorship from companies in the sectors and industries earlier mentioned could assist it serve that goal and achieve its aims.