The Aston Martin brand is likely by means of some difficult situations these days, but there could be a glimmer of hope on the horizon. Certainly, the British firm has just began creating the initial SUV in its history, the DBX. The initial unit rolled off the assembly line this 7 days.
Will this new form of car for the corporation, which comes of course at a time when SUVs carry on their march to current market domination globally, let it to get its finances back on track? We can only hope, for the reason that as car fans we by no means like to see a brand disappear – irrespective of whether we like its products or not.
The Aston Martin DBX officially entered creation at the manufacturer’s facility in St Athan, Wales. The initial model is painted in a color that the maker calls Stirling Eco-friendly, not coincidentally also found on the brand’s racing cars. Aston Martin says it has acquired far more than 2,000 orders for the DBX to date, which bodes well for the foreseeable future. The initial deliveries will start out later on this thirty day period.
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“We are amazingly very pleased of our initial SUV, which is as a lot of an Aston Martin as any 1 of our sports activities cars. From my design and style group to the engineers, the car dynamics group and all the specialists who hand-craft this stunning car, in this article at St Athan, the DBX has turn out to be the car that will travel Aston Martin into a bold new era.”
– Marek Reichman, Senior Vice President and Artistic Director, Aston Martin
Here’s hoping the executive is correct, and that the DBX proves a lifeline for Aston Martin and permits it to convert its fortunes around.
2021 Aston Martin DBX images