FCA’s trademark binge on March six isn’t really the only time this month that the automaker’s appealed to the U.S. Patent and Trademark Business. Motor Trend identified two apps FCA submitted on March three, one particular for “Dodge Hornet,” the other merely for “Hornet.” The automaker asked for to reserve each names in Canada and Mexico, far too.
The only time Dodge has at any time employed the Hornet identify was on a chunky, 4-door subcompact hatchback revealed at the 2006 Geneva Motor Show, prepared for the European sector with a 170-horsepower engine developed with BMW. Crowds cherished the car, encouraging Chrysler to uncover a way to set it into output. What adopted was a few a long time of aborted platform-swapping initiatives to start with with Chinese automaker Chery and then with Nissan right before Chrysler gave up. In 2009, analysts suspected new proprietor Fiat may possibly test to get a Hornet accomplished on one particular of the Italian automaker’s European platforms. Practically nothing arrived of that, possibly, FCA opting to resurrect a further historic nameplate for the Dodge Dart sedan in 2011.
If a new Dodge product will get the Hornet label, the very best guess for a item that desires to be successful in North The usa is a crossover. With the Grand Caravan shortly headed to pasture and the Journey expected to comply with shortly just after, the brand will be remaining with a large sedan, a large coupe, and a large a few-row crossover. A reborn Hornet could decide up in which the notion remaining off, slotting into the compact space remaining by the outgoing Journey and in which models like the Nitro and Caliber at the time lived. Another guess posits something a little larger sized, primarily based off the Chrysler Pacifica platform, to lessen growth expenses and boost utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Team product reworked into provider for our sector that opens up the size options, although PSA is shifting all of its products to two platforms, each front-wheel-travel primarily based.
It really is achievable Dodge is not going to do nearly anything with the identify, the the latest software almost nothing a lot more than an endeavor to reserve enterprise property. Hudson reserved Hornet in 1950 for a sedan constructed from 1951 to 1954. After Hudson merged with Nash to type AMC, AMC employed the identify on a compact sedan constructed from 1969 to 1977. Chrysler took in excess of AMC in 1987, allowing the Hornet trademark expire in 1992. Chrysler filed for Hornet once more in 2005, abandoning the hard work in 2010, filed still once more in 2011 and gave up once more in 2015, and filed one particular a lot more time in 2015 right before abandoning the 3rd time in 2018.
What would make this time diverse is that FCA remaining Hornet in limbo for two a long time until eventually this month, and right before this month FCA never ever tried using to trademark the time period Dodge Hornet. Only the automaker appreciates what’s going on the relaxation of us ought to wait to uncover out if any of Dodge’s new item carries a stinger with it.