The major firm on the worldwide motorsports stage throughout these initial times of summertime 2021? If I experienced to select a person, it would be Honda. Proper now it is in rude wellness, savouring the kind of achievements it has not tasted considering the fact that Ayrton Senna won it a number of Formulation Just one titles, while also creating groundbreaking showroom autos these types of as the Honda NSX in his spare time. What a male.

Wind forward 3 a long time and the great moments have returned. A Honda-driven F1 motor vehicle won the legendary Monaco Grand Prix Max Verstappen, the male who drove it, sits atop the 2021 driver rankings in advance of Lewis Hamilton and the Purple Bull Racing Honda crew is variety a person in the constructors’ desk.

It doesn’t get any greater than that for technically gifted, extremely modest, normally enigmatic Honda. Proper now it ought to be screaming from the rooftops about its achievements. But I’m looking at and hearing following to practically nothing about it staying back on prime. Why not, at the extremely minimum, deliver ‘GOOD Enough FOR MAX TO Drive ON A SUNDAY… THEN Excellent Enough FOR YOU TO Drive ON A MONDAY’ messages and pictures to present-day and potential Honda shoppers?

Whilst on the topic of its street autos, with the exception of the Honda e, the products and solutions just never glimpse appealing. The firm’s style way demands correcting, and who greater to do it than Julian Thomson, who is now offered, having give up as style director at Jaguar?

Back again to racing, and Honda has managed to hijack this October’s Suzuka F1 race, which is officially named the “Honda Japanese GP”. The business could seal the manufacturer’s and driver’s championships there, right before pulling out of the sport a couple of months later on. This it has promised to do, in the year that it is major the field.

Meanwhile, all over the weekend of the British GP in July, Honda will officially go away its Swindon factory for a wide variety of motives, such as the sensitive reality that the Govt didn’t subsidise it, as it did with Nissan’s plant in Sunderland. Also on the topic of British isles relations, way back when, Honda could’ve and should’ve taken Rover beneath its wing and assisted it endure and increase. But Rover’s controversial sale to BMW put a cease to that. 

I now panic that the Japanese firm’s growing ties with Typical Motors in Detroit are obtaining far too shut for convenience. Some cost-reducing, understanding-sharing and co-advancement of EV and self-driving tech is good. But ‘partners’ is a phrase that’s now staying employed in some circles, and it anxieties me drastically. Worse continue to, GM (or any other company huge) swooping in to efficiently consider around a notoriously very pleased and independent Honda would be a catastrophe.

Could GM consider a marginally dazed and confused Honda beneath its wing? Yup. Will it? For two extremely highly effective motives, I hope and imagine not. Very first, throughout the several moments I visited the famously traditional firm in Japan, I always recognized that, in its place of give up its independence, it would somewhat self-sabotage than offer-out and, in performing so, get rid of deal with.

2nd, GM doesn’t precisely have a good history when adopting international makes – the likes of Daewoo and Saab will testify to that. Regardless of walking absent from Swindon following thirty day period, I wish Honda very well. And I’m also wishing it doesn’t get far too shut to Typical Motors. 

Test out our in-depth glimpse at Honda’s new HR-V listed here…