Hero MotoCorp sets up separate unit to sell Harley motorcycles, Auto News, ET Auto

Milwaukee-based Harley ended its sales and manufacturing operations in India in September after struggling for a decade to gain a foothold.
Milwaukee-primarily based Harley finished its product sales and production operations in India in September immediately after battling for a decade to get a foothold.

BENGALURU: Hero MotoCorp has set up a individual business device to market Harley-Davidson automobiles in India, Hero stated on Wednesday, months immediately after the US enterprise finished most of its operations in the world’s most significant motorbike market.

Hero has extra eleven Harley-Davidson dealers in India and begun wholesale dispatches of Harley products and solutions to dealers from January eighteen, the enterprise stated in a statement to inventory exchanges.

Milwaukee-primarily based Harley finished its product sales and production operations in India in September immediately after battling for a decade to get a foothold.

A month later on it entered a distribution offer with Hero, the world’s most significant producer of bikes and scooters. Hero will also establish bikes to be marketed below the Harley-Davidson manufacturer as section of the offer.

Hero also named Ravi Avalur, head of system and worldwide business at engine elements producer Cooper, as the head of its Harley business. He experienced formerly headed the Indian device of Italian motorbike manufacturer Ducati.

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