HONDA E AND FIREBLADE TAKE CENTRE STAGE AT PRESTIGIOUS RED DOT DESIGN MUSEUM

  • Award-successful Honda e and CBR1000RR-R Fireblade SP inducted into entire world-renowned Crimson Dot Design Museum
  • Design authorities existing Honda e as a ‘car of the future’, with exceptional structure and floor-breaking connectivity, awarding it two Crimson Dot accolades
  • CBR1000RR-R Fireblade SP superbike recognised for its remarkable structure and well balanced functionality
  • Award wins mirror Honda’s determination to creating stunning solutions that are made without compromise

 

Honda’s upcoming-technology electric powered motor vehicle, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Crimson Dot Design Museum, just one of the world’s most sizeable exhibitions of modern day structure. The Honda e also usually takes centre stage in the specific “Milestones in Modern Design” exhibition, as just one of the seventy six best solutions of 2020 and a current marker in global solution structure.

 

Honda’s extremely acclaimed Honda e compact electric powered car or truck was just lately awarded the ‘Red Dot: Very best of the Very best 2020’ award for floor-breaking solution structure. This is the maximum honour in the internationally renowned Crimson Dot Award: Product Design and is reserved for the best solutions in each individual category. The Honda e also obtained the Crimson Dot 2020 accolade in the meta-category ‘Smart Products’, whilst the CBR1000RR-R Fireblade SP was awarded a Crimson Dot for remarkable structure in the motorbike category.

 

Both vehicles are an crucial aspect of the 2020/21 specific exhibition in the internationally renowned Crimson Dot Design Museum, Essen, Germany.

 

Peter Zec, CEO and founder of the Crimson Dot Design Award reported: “The Honda e is not just a motor vehicle – it is much more. The Honda e was awarded the Crimson Dot: Very best of the Very best simply because the jury was surprised by the motor vehicle at very first sight. There was no doubt it was deserving of the award from the commencing.

 

Honda is facing the troubles [of urban mobility] as a result of excellent investigate and improvement operate to uncover the appropriate answer for the foreseeable future. I consider the Honda e stands for a variety of paradigm shift: we are not just conversing about e-mobility, we are conversing about new methods in the digital entire world and Honda e suits completely into this scenery. It connects your home with mobility, it is a serious sensible solution and it goes significantly over and above our imagination. I will not know any other motor vehicle that can reach this at the instant.”

 

From the special concave black panels and signature front and rear LED light-weight combos, to the thoroughly clean traces and flush functions that optimise aerodynamic performance and refinement, the Honda e reimagines the id of a small Honda for the upcoming period of urban mobility. Further emphasising the car’s exacting structure philosophy is a Side Digital camera Mirror Process that replaces traditional side perspective mirrors – a very first in the compact segment.

 

Makoto Iwaki, the Government Resourceful Director for Honda e, additional: “Honda e was made to create a new marriage amongst people, society and the motor vehicle, whilst incorporating Honda’s foreseeable future vision. We will continue to do our best to realise the vision as a result of Honda Design. I’m delighted to acquire this prestigious award, and at the exact same time extremally very pleased that it’s in the Crimson Dot Design Museum for the entire world to value and appreciate. Thank you to absolutely everyone, thank you extremely much.”

 

The new Honda e is the brand’s very first output battery electric powered car or truck for the European market place. The design is a vital aspect of Honda’s determination to see all its motor vehicle design ranges in Europe electrified by 2022.

 

The CBR1000RR-R Fireblade SP, which gained the Crimson Dot 2020 award in the motorbike category, is the most recent two-wheeled equipment to carry the famous Fireblade nameplate. The new 2020 design was developed beneath the tagline ‘Born to Race’, with an unwavering emphasis on circuit functionality and a radical new structure.

 

The Crimson Dot judges place the superbike as a result of its paces over many days to test its functionality, in addition to assessing its performance and structure.

 

Peter Zec commented: “If I’m thinking about Honda, the very first matter that will come to head is motorbikes. The Fireblade warrants the Crimson Dot simply because the jury preferred it extremely much – and we have seriously insane judges that challenged the bicycle, including a professional racing bicycle rider. It can be not just fantastic structure – it has great functionality too, which is the principal cause why it obtained the Crimson Dot.”

 

In its evaluation, the judging panel commended the CBR1000RR-R Fireblade SP for its racing-inspired structure, nicely well balanced traces and aerodynamic styling. Judges also praised the pleasurable encounter it shipped and remarkable functionality when analyzed. Its minimalist frontal area, aggressively angled side fairings and prolonged lower fairings – furthermore a range of apertures, slits and air-channelling styles – merge to create a best-in-class drag coefficient. Aerodynamic ‘winglets’ as utilised on Honda’s MotoGP RC213V racing bicycle merge eye-catching form with uncompromising functionality, massively increasing downforce and stability for final control of the most effective inline 4-cylinder motor Honda has ever built.

 

Satoshi Kawawa, General Supervisor, Motorbike Design Division, additional: “The CBR1000RR-R Fireblade SP was developed to gain races in any category – from club racing to global opposition. Its structure and styling are led by that philosophy – with every aspect and every detail made with velocity, functionality and aerodynamic performance in head. We’re honoured that it has been recognised with these kinds of a prestigious award.”

The once-a-year Crimson Dot Award: Product Design honours excellence in solution structure from global businesses. The successful solutions are selected by a judging panel comprised of forty global authorities who test, evaluate and discuss each individual entry. The Crimson Dot Design museum hosts the world’s premier exhibition of modern day structure in the former boiler household of the UNESCO Earth Heritage Web site Zollverein, which was when a coal mine intricate.

 

In June, two new specific exhibitions, “Milestones in Modern Design” and “Design on Phase”, existing this year’s successful solutions of the Crimson Dot Award: Product Design, including the Honda e and CBR1000RR-R Fireblade SP. All reveals have extraordinary structure attributes and signify the Crimson Dot winners of 2020.

 

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