• ‘Red Dot: Very best of the Very best 2020’ recognises the ground-breaking item design and style of Honda e in the motor vehicle category– the highest honour in the competitiveness
  • Honda e also receives ‘Red Dot 2020’ accolade in wise item group
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for substantial design and style quality
  • Prestigious global design and style competitiveness highlights excellence in item design and style, manufacturer and interaction design and style


Honda’s very acclaimed Honda e compact electric powered automobile has been awarded the ‘Red Dot: Very best of the Very best 2020’ award for ground-breaking item design and style, the highest honour in the internationally renowned ‘Red Dot’ awards. This award is offered to the very best item in each and every group.


Honda e also obtained recognition in the ‘Smart product’ group, together with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries featuring ‘outstanding design’, and this latest award acquire highlights Honda’s dedication to developing wonderful products that are built devoid of compromise.


The yearly Pink Dot awards honour excellence in item, manufacturer and interaction design and style from global businesses, with winning products presented in the Pink Dot Design and style Museum at the historic Design and style Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are made the decision by a judging panel comprised of forty global specialists who exam, assess and examine each and every entry.


Talking about the Honda e, Executive Resourceful Director, Makoto Iwaki commented, “These prestigious awards spot a highlight on Honda’s visionary and gifted designers. As a person of the most fantastic illustrations of modern motor vehicle design and style in new several years, the Honda e is absolutely deserving of its ‘Best of the Best’ accolade.”


Honda e is the latest arrival in the Honda Electrified Line up, supplying a absolutely electric powered driving expertise for long run city environments. From the signature entrance and rear LED light-weight combos and fashionable glass charging port go over, to the clean traces and flush options that optimise aerodynamic effectiveness and refinement, the Honda e reimagines the id of a modest Honda for the next period of city mobility. Emphasising this exacting design and style philosophy is a Aspect Digicam Mirror Procedure that replaces common side look at mirrors. More differentiating the motor vehicle are the black panels with exceptional concave profiles – found at the entrance and rear amongst the lights – which have turn into defining design and style motifs of the Honda e.


The modern day styling of the Honda e has attracted global acclaim since it was first previewed in the Urban EV at the 2017 Frankfurt Motor Show. The concept motor vehicle was later on recognised as ‘Best Idea Car’ in the renowned Vehicle Design and style Award honours. The adhere to-up e Prototype concept, refreshing from its environment premiere at 2019 Geneva Motor Show, was the centrepiece of the ‘Honda expertise – Casa Connessa Tortona’ show at Milan Design and style 7 days 2019. The exhibition, which was the first time the manufacturer has experienced a sizeable existence at the world’s largest design and style celebration, provided visitors a exceptional insight into the design and style concept of the Honda e Prototype.


The CBR1000RR-R Fireblade SP is the latest equipment to carry the Fireblade nameplate, which was first introduced in 1992. It has generally set the benchmark for how a litre-class tremendous sports activities equipment ought to deal with on general public roadways, but for the new 2020 design – created less than the tagline of ‘Born to Race’ – an unwavering focus on circuit functionality came hand in hand with a radical new design and style.


The minimalist frontal area, aggressively angled side fairings and extended reduce fairings – moreover a selection of apertures, slits and air-channelling styles – merge to develop a very best-in-class drag coefficient price of .270. Aerodynamic ‘winglets’ as made use of on Honda’s Grand Prix (MotoGP) race equipment merge eye-catching sort with uncompromising operate, massively growing downforce and steadiness for greatest control of the most effective inline four-cylinder motor Honda has at any time made.


The Fireblade was built with an ground breaking new strategy in which Honda R&D’s electronic simulation specialists, clay modellers and styling sketch designers worked with a constant, practically simultaneous comments loop to develop the greatest influence in the shortest possible enhancement time. They also benefitted from input from aerodynamic experts from the company’s in-dwelling racing specialists – Honda Racing Corporation – in whose evocative crimson-white-and-blue color scheme the CBR1000RR-R Fireblade SP is painted.


Satoshi Kawawa, Normal Supervisor, Bike Design and style Division, explained “The CBR1000RR-R Fireblade SP was created to acquire races in any group – from club racing to global competitiveness. Its design and style and styling are led by that philosophy – with each element and each element built with velocity, functionality and aerodynamic effectiveness in intellect. We’re honoured that it has been recognised with these kinds of a prestigious award.”


Honda has a very long record of achievements in the automotive section of the Pink Dot awards, among the the most prestigious and sought-just after awards in the environment. Other new successes involve the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Very best of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.


Below the motto, ‘In look for of fantastic design and style and creativity’, the Pink Dot Design and style Awards honour sector-major operates and tasks from designers, businesses and corporations from around the world. Drawing on a outstanding jury of much more than forty global specialists, the yearly celebration is recognised worldwide as a person of the most sought-just after awards for design and style eminence.