The announcement is portion of quite a few staff modifications aimed at strengthening the Hyundai Motor Team as it expands into new spots of autonomous driving, robotics and city air mobility.

The go follows Hyundai’s latest acquire of a managing stake in U.S. robotics company Boston Dynamics for $one.one billion and its creation of a new hydrogen fuel mobile brand.

Apart from heading the Genesis premium marque, Chang also potential customers the automaker’s Korea Organization Division and its so-referred to as Individuals & Organization Procedure Help Division.

In that function, he has been reforming Hyundai’s business tradition to make it less prime-down and more dynamic, agile and creative to keep in advance of swiftly modifying market trends.

Chang has a Master of Organization Administration diploma from Boston University and bachelor’s diploma in sociology from Korea University. He is fluent in English and Japanese.

Chang has held roles in many departments at Hyundai these types of as buyer encounter and creation improvement setting up. He was appointed Genesis manager in August.

Among the other staff moves, Sung Hwan Cho was named president and CEO of supplier Hyundai Mobis. Cho currently serves as executive vice president of Hyundai Mobis R&D and of its Automotive Electronics Organization Unit.