Hui Zhang, VP of NIO Europe
In these incredible periods, we have attained out to sections of the world wide car field for perspectives on latest problems and a take on prospective buyers for 2021. In certain, we desired to get a variety of perspectives and viewpoints. In this most recent in the collection we are publishing this thirty day period, we listen to from Hui Zhang, VP of NIO Europe.
j-a: 2020 was a really unforgettable calendar year for every person and for all kinds of causes. In your business enterprise, what stand out as the biggest problems you faced this calendar year?
HZ: For NIO, the disaster brought about the similar problems every person had to face, but our way of dealing with it was different. Of program, 1 of the biggest problems was to preserve advertising cars and trucks and fulfilling our users’ needs. So, we straight away focused on two elements that condition our business enterprise model: the mobile internet and our online-to-offline income channels. That aided us substantially to approach our customers extremely immediately just after the outbreak of Covid-19 and to bring them back again to our point of income: the NIO Residences and NIO Areas.
So, we were being in a position to gain a sizeable brand name recognition and income thrust. And in typical, 1 can say that the agility of our operations was critical for our accomplishment. And this is reflected in our income records we established thirty day period just after thirty day period beginning in April 2020.
In typical, I want to say, that this disaster has been 1 of the most tough kinds globally in just the final a hundred a long time. So, for everyone who pushed by and will regulate to get over this disaster, all that is a very good planning for the future.
j-a: What did you learn that you did not anticipate to learn?
HZ: When dealing with the pandemic and its major affect, quite a few problems appeared which I had to face. For illustration, it was a new experience for me to find out how to steer the group in Europe by the tough period of time. That goes hand in hand with the simple fact that each teams in Munich and in Oxford began functioning from residence which has not been extremely typical for us at NIO. Having said that, as a world wide organization, we have a world wide state of mind, so we met the challenge to maintain the usual large amount of performance. And we even managed to raise the performance to the up coming amount. All together we also managed to preserve the group spirit large in the course of the tough periods. So, I am extremely happy of the teams and want to thank everyone for their devotion, assist and their initial-class operate.
j-a: And as we appear to the conclude of the calendar year and hunting back again on it, can you summarise how you experience?
HZ: Actually, I am comprehensive of hope. When hunting at the automotive field, 1 can see that the electrification of the sector acquired even more robust in the course of the pandemic than it has been before. As an EV producer, we are extremely happy to see that advancement. The new situation also compelled us to rethink and more develop our income and provider designs. At NIO, we strongly focused on our presently outlined online-to-offline income system which aided us to get back again on observe extremely quick. Our ES6, for illustration, is the best-advertising EV in China for thirteen consecutive months amongst all similar designs. So, we managed to change the disaster into a extremely thriving calendar year. For me that is evidence that our teams at NIO are nicely equipped to get over these problems and are ready to do almost everything that Is needed to get by the tough periods.
And an additional crucial component that would make me seem to the future with terrific hope and fills me with new vitality is our forthcoming entry into abroad marketplaces and the new possibilities that appear alongside with it for NIO.
j-a: Specifically on prospective buyers for 2021. It really is certainly an abnormal time in the context of the uncertainties ahead for all of us, but can you say some thing about how you are approaching the new calendar year?
HZ: The new calendar year will commence with our NIO Working day, an yearly particular occasion that is committed to our customers. So, consistently preserve improving upon our user gratification is always our most important aim, and with NIO Working day on January ninth we will precisely do that and commence into 2021 together with our customers.
Of program, we will preserve investing in different business enterprise parts at NIO. First, we will more extend our network in China relating to income, provider and electricity solution. Next, we will preserve investing in our main systems in just the subject of autonomous driving. And third, we are functioning on our up coming system to make the up coming technology of NIO cars and trucks.
2021 will also be a extremely crucial calendar year for our world wide business enterprise because – as we presently have exposed – we will appear to European marketplaces. So, we will continue on our committed operate to strengthen our brand name recognition in the European countries.
j-a: Do you have a message for the visitors?
HZ: When our founder William Li began NIO six a long time ago, he had the vision of shaping a joyful life-style for the folks and managed to make up a world wide company that focuses precisely on placing that vision into motion. So, my message is: keep in mind the reason why you began your journey, why you are passionate about it, and then preserve focusing on that. If you do so, no matter how major the storm is, you will see your rainbow at the conclude.