The mark of any organisation is how it reacts to a crisis, especially just one the like of which we have hardly ever noticed just before. And for JLR the message would seem to be quite simple and quite British: maintain relaxed and carry on.
Obviously, carrying on as typical is not doable proper now – manufacturing unit and workplace closures mean clever considering requires to be used. And that is particularly what Jaguar Land Rover is fantastic at.
Even now allowing for us to get pleasure from and get excited about autos is important, especially when providing them is tricky. What we do know is this: there will be a put up-crisis bounce as daily life starts off receiving back again to some kind of normality. Showrooms will get busier men and women will want to purchase autos all over again.
The corporations that realise this and carry on to feed the fervour that the entire world has for autos – even during the toughest of times – will be the corporations that are best positioned to consider edge in the extensive operate. Heading quiet, especially when we could have a minimal a lot more time to fuel our enthusiasm or desire for facts about autos, is the worst point any car or truck organization can do.
So hats off to Land Rover for locating a way – with safe and sound sanitising and social distancing – to get us at the rear of the wheel of the new Defender in the United kingdom this week. They desired us to convey to you what we consider of what is the brand’s most crucial design for a technology.
They’re certainly quite confident about the new car or truck – and you can uncover out irrespective of whether that confidence is justified by looking at our overview. I’ll give you just one point to look forward to just before that, though. What’s impressed me most about the new Defender is how substantially enjoyment it is.
Everyone’s definition of enjoyment is quite distinct – not minimum in such a multi-faceted car or truck as the Defender. But it’s the way that JLR’s clever considering has been used, with a sense of ingenuity and a sense of humour, that is impressed me most. It’s not created in Britain, but it’s made and engineered in the United kingdom, and seems and feels quite British. It’s a fine instance of what this state does best.
Click right here to browse all about our 3-day Land Rover Defender experience in Namibia…