With the Super Bowl quick approaching (on Sunday, February 13, to be precise), automakers have begun to give us a style of the adverts they’re going to be airing throughout the recreation.
Kia had currently teased its major spot, but now it has shared a one-minute ad. The star is of system the all-new, all-electric EV6 crossover, but it shares the spotlight in the advert with a compact robotic dog in want. In want of what? Effectively really like of course, but also a small one thing else.
We won’t spoil the punchline for you, but you can possibly guess it has a thing to do with the EV6’s capabilities. The welcoming and really cute doggy is meant to tickle viewers’ “aww” bones, of program, and place the lie to the notion that only cats can be sweet in movies.
More than the yrs, animals have been broadly employed, not to say “exploited” by quite a few businesses, to seize viewers’ notice and pull at their heartstrings.
But in truth, this new Kia ad – in addition to not in fact employing any authentic animals – is component of a larger promoting marketing campaign as section of which Kia has teamed up with the Petfinder Basis. The foundation helps real animals obtain residences.
As for the EV6, Kia is anticipating significant things for the crossover, with very good cause. Interest has been superior, early feedback has been promising, and the EV will be suitable for federal and provincial EV discount rates listed here in Canada. This 7 days, in reality, Kia Canada supplied us with the value selection for the EV6.
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