This week’s major automotive information was with out a question the presentation of the Ford F-one hundred fifty Lightning, the a great deal-predicted electrical model of the most preferred pickup truck on the market place.
For Ford, the Lightning is a really, really huge deal, of class. To wit, right after the presentation, the firm’s stock rose 2.5 percent Thursday morning to $twelve.42 (U.S.) on the New York Inventory Exchange.
Truth remains fact, having said that. The automaker has introduced that creation of the model will be limited for its to start with year on the market place. Fortunately, we’re not talking about a ridiculously tiny number, but about a relatively healthy fifty,000 units. In point, which is a ton and a tiny at the identical time, taking into consideration that about a million F-150s are offered in the U.S. and amongst one hundred,000 and one hundred fifty,000 in Canada every year.
Potential consumers of the F-one hundred fifty Lightning will want to get their orders in promptly. In twelve several hours of the model’s presentation, Ford experienced received twenty,000 reservations. Ford Canada didn’t specify how many reservations have been designed in Canada.
The Blue Oval automaker adopted a identical technique with the electrical Mustang Mach-E SUV, limiting its to start with year of creation to fifty,000 units.
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The restrict on creation is not stunning, as there is a full source chain of new sections to be set in position. Increase to that the current microchip lack and it’s distinct that it is possibly a great deal wiser for Ford not to overpromise correct now.
And, in any case, Ford won’t prevent marketing the typical model of the model. The two will be all over facet by facet for a lengthy time.
As a reminder, the Ford F-one hundred fifty Lightning will be presented at $fifty eight,000 in professional configuration and the XLT buyer variant will have a setting up cost of $68,000. We are waiting around for the price ranges of the other two variants, Lariat and Platinum.
2022 Ford F-one hundred fifty Lightning, nameplate