Mazda names Jeff Guyton CEO of North American operations

Jeff Guyton, who arrived to Mazda’s North American functions as president from its European business enterprise two several years ago, has been named CEO of the U.S. subsidiary, effective June 24.

Guyton, fifty four, will succeed Masahiro Moro, who will believe a newly produced worldwide posture of main communications officer at Mazda’s headquarters in Hiroshima, Japan.

Mazda has been getting traction in the U.S. as of late, eking out a slight income maximize for 2020 irrespective of the market place disruption of the pandemic. Lifted by income of contemporary crossovers and the institution of an in-residence finance arm, the automaker’s U.S. market place share rose to 1.9 percent final 12 months from 1.six percent in 2019.

As CEO of Mazda North American Functions in Irvine, Calif., Guyton will believe oversight of an increasing business enterprise. In addition to managing U.S. income and promoting, he will be liable for Mazda Canada Inc., primarily based in Toronto Mazda Colombia, primarily based in Bogota and Mazda Motors de Mexico, primarily based in Mexico Town.

He will also have responsibility for Mazda’s U.S. manufacturing at a time of considerable transform. In addition to the company’s small-car or truck generation foundation in Salamanca, Mexico, Mazda is on plan to open up an assembly operation in Huntsville, Ala., this 12 months that is a joint venture with Toyota Motor Corp.

That $two.three billion plant will generate a new, not-nevertheless-determined Mazda crossover built for the North American market place when also creating vehicles for Toyota.

Guyton, with levels from Ohio’s Wittenberg University and the University of Michigan, began his career with Ford Motor Co. in 1991 as a money analyst in Hiroshima, at a time when Ford controlled the Japanese automaker. He moved to Mazda in 2000 as common supervisor of the company’s charge preparing section in Hiroshima.

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