‘JLR’s very British approach: keep calm and carry on’

The mark of any organisation is how it reacts to a crisis, especially just one the like of which we have hardly ever noticed just before. And for JLR the message would seem to be quite simple and quite British: maintain relaxed and carry on.

Obviously, carrying on as typical is not doable proper now – manufacturing unit and workplace closures mean clever considering requires to be used. And that is particularly what Jaguar Land Rover is fantastic at.

Even now allowing for us to get pleasure from and get excited about autos is important, especially when providing them is

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