CDK completes sale of digital marketing business to Ansira

CDK Global Inc. finalized the sale of its digital marketing business to Ansira Partners Inc., a marketing agency owned by private equity investors.

The digital marketing business includes dealership advertising and websites and has been renamed Sincro, operating as an Ansira subsidiary, CDK said. All of CDK’s former digital marketing customers have been transferred to Ansira.

CDK in February said it had signed an agreement to sell the business to Ansira, in part because of its familiarity with automotive clients. Terms of the deal were not released.

“The digital marketing business is an industry-leading and customer-focused organization that will continue

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Crisis will boost digital sales in India | Automotive Industry News

Hyundai Motor India recently introduced it has expanded the coverage of its on-line product sales platform ‘Click to Buy’ to pan-India degree. The transfer highlights a shift in direction of digital product sales in India, a pattern that will likely outlive the coronavirus disaster, analysts say.

Animesh Kumar, Director of Automotive Consulting at GlobalData, notes that the COVID-19 disaster has appreciably impacted auto product sales volumes in India.

“The dealerships witnessed significant drop in footfalls in early March and with the 21-working day lockdown coming into outcome from 25th March, the footfalls absolutely stopped.”

As a outcome, March product sales

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