When practically navigating the stand, you can see each individual design up near, look through the inside, see the technological specs, and obtain the configurator.

“For firms like Porsche in distinct, there is no substitute for encountering a solution stay – irrespective of whether that is by driving a car or looking at it at a motor display. Having said that, the opportunities for this sort of direct make contact with are however limited in lots of areas of the world. With the digital exhibition stand, we have established a novel way of encountering the brand by applying a cellular machine – irrespective of whether you are in Beijing or thousands of kilometres away,” mentioned Ragnar Schulte, Director Experiential Marketing at Porsche.

Just before the pandemic, audience attendance at global motor exhibits was by now dropping, so will not be amazed if far more automakers start out presenting digital tours of exhibition stands in potential motor exhibits.