Volkswagen Group of The usa has hired a previous govt from the U.S. arm of a person of the world’s premier electronics companies to provide as its chief communications officer, the German automaker’s North American unit declared Wednesday.

Cameron Batten, 43, previously the vice president and head of communications for Samsung Electronics of The usa, is now operating in the part at VW Group of The usa, where by he will “guide the firm’s storytelling endeavours throughout corporate, inside, merchandise, and authorities affairs in the United States, Canada, and Mexico.” He succeeds Pietro Zollino, an Automotive News All-Star in 2018, who returned to Europe very last 12 months to believe yet another communications part within just corporate mum or dad VW AG.

Prior to Samsung, Batten served in communications roles with Capital 1, Johnson & Johnson and American Express in the U.S., and Royal Philips Electronics of the Netherlands, VW stated.

“I am thrilled to have Cameron join our crew,” Scott Keogh, president and CEO of Volkswagen Group of The usa, stated in a statement. “Volkswagen is main the cost for electrification in the United States. And Cameron’s substantial background in brand name communications will assist us shape our narrative and interact our stakeholders in this remarkable journey.”