WHISTLER, British Columbia — As SUVs and crossovers have come to dominate U.S. automobile profits and autos have developed greater and boxier, Volkswagen thinks a specified subsegment of individuals — roughly 45 per cent — start to attract a mental line in the obtaining sand.
They want significant, but not much too significant. They want boxy, but not much too boxy. They enjoy the cargo area that a 3-row crossover affords when its seats are down, but they’re set off by the idea that a third row may convert their interesting crossover into minimal more than a minivan disguised with swinging doorways.
Enter the 2020 Volkswagen Atlas Cross Activity, a two-row, 5-seat version of the German automaker’s increasingly well-known 3-row, 7-seat U.S.-created Atlas. Volkswagen’s third crossover aims to seize a chunk of those people Goldilocks potential buyers — those people who will invest in a Ford Edge although shunning an Explorer, or clamor for a Nissan Rogue although turning their noses up at a Murano.
Arriving in U.S. dealerships this thirty day period, the Atlas Cross Activity shares most parts with the freshened 2021 Atlas — which will get there in dealerships in April — which include a substantially-improved inside and infotainment procedure.
In fact, from the front seats forward, it is really challenging to notify the two crossovers apart. Even so, at the rear of the front seats, the Atlas Cross Activity features additional legroom and a massive cargo place, irrespective of the sharper downward rake of its rear pillars and its shorter overall length.
The outcome is Volkswagen’s initially immediate endeavor to just take on two wildly well-known autos in the U.S.: the Edge and Jeep Grand Cherokee. It really is also portion of the German automaker’s overall system to acquire sector share by further more increasing its crossover offerings, which past year accounted for more than fifty three per cent of its overall profits.
“We have taken the things that we have completed nicely with the Atlas to go and just take on this significant portion of the relaxation of the [midsize crossover/SUV] phase,” spelled out Serban Boldea, director of merchandise scheduling at Volkswagen of The us.