Why the Land Cruiser is Toyota’s Biggest Mistake

Over the earlier 20 a long time, the Land Cruiser has been Toyota’s greatest blunder. Nowadays let’s fake we know much better than the advertising and marketing staff of Toyota by having a glimpse at what they’ve done mistaken and why gross sales in markets like the US have plummeted. To realize this, we need to have to go back again to the 1950 and 60s.


A Quick History of the Land Cruiser

In 1951, Toyota Manufactured the Toyota BJ for use by the National Law enforcement Reserve. It had four-wheel travel and a 3.4-liter six-cylinder gasoline engine. Although the Toyota was far more highly effective, the Law enforcement reserve selected to use the Mitsubishi Jeep As an alternative. This was a licensed manufacturing edition of the North American Willys Jeep. Toyota states that this happened thanks to the Jeep’s substantial track record.

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Considering that the BJ didn’t perform as a service car or truck, in 1953 it was transformed for civilian use and was offered to the public with good achievements. As the several years progressed and all through the rise of Japan, the BJ became the BJ20, then the FJ40, FJ55, FJ60, FJ80, and finally, it all fell aside.

The Issue with the New Types

The 100 Sequence Land Cruiser absolutely shifted the product from currently being a truck of the persons, personnel, and even recreational off-roaders to one thing only a person with a significant wallet could pay for. Even even worse, it shed most of the elements that designed it so excellent off-highway. It was major, major, and characteristics like solution, departure, and crack-over angles have been fully missing. It was now a luxurious 4×4 and here is specifically exactly where Toyota went incorrect

Several could consider that the earlier mentioned assertion is coming from a lover of off-roading who wants his reliable axles back again. Not actually, we nonetheless have a couple of solid axle motor vehicles on the market place. The problem with the Land Cruiser turning out to be high-class is a single of social image.

People who have the money to pay for a $100,000 SUV in most conditions go for a Array Rover, or a Mercedes, or BMW, or even a Bentley or Rolls Royce. Why? Nicely, simply because they showcase a particular picture. They have the Rolls-Royce or Selection Rover badge and that helps make them come to feel superior. These who obtain SUVs in this rate selection do not want their vehicle to say Toyota on it. It is just the way the mind functions. Extremely few people today (me provided) would acquire a luxury SUV and go for the Land Cruiser. The objective its nameplate serves does not suit the current market it is sold in.

Why the Aged-Faculty 4-Wheel-Drives Do So Nicely

This is why the Jeep Wrangler or the old Defender do so properly. They have in no way deviated from the routes. A 2022 Jeep Wrangler continue to seems like the initial ever Willys Jeep and underneath it shares a equivalent foundation. It capabilities reliable axles with a great deal of articulation, diff locks, and immensely amazing appears to be. As a result, it gives the graphic people who really like the outdoor want to share.

The identical is real for the Defender. Until eventually 2015, it was in essence the same vehicle as the ones created in the 80s but with a far more refined engine and some extra comforts. Ford also did the very same with the new Bronco. They modernized an aged traditional and the effects are fantastic. The media has absent ridiculous around it and individuals are buying it.

These manufacturers never ever tried out to provide the bare-bones function product to the luxurious industry. As a substitute, they came up with unique cars and trucks like the Grand Wagoneer or the Array Rover.

The Land Cruiser Desires a Total Redesign

The existing Land Cruiser should have been wholly redesigned and renamed into a Lexus design. Underneath it should really have ditched the good axle to focus on wonderful ride quality and luxury amenities for the inside. The latest Land Cruiser should be redesigned into one thing closer to the 4Runner. Even so, to compete with the Jeep it will have to have a sound front axle, diff locks, and large tires from the manufacturing unit. If not, a clever impartial suspension like the a person on the Bronco may well also perform (it won’t be as sturdy as the Wrangler while)

Indeed, the Land Cruiser, in markets like Africa and Australia however sells properly. Nonetheless, these spots also get the 70 Sequence variant which is a bare-bones old-faculty Land Cruiser. It has strong axles, two diff locks, and the interior is as simple as it receives. This may possibly be the most dependable car one can now purchase manufacturer new. With a modify to a coil sprung rear end, updates to the inside, and some styling variations to match the “lifestyle” niche the 70 would sell like outrageous in the U.S. Immediately after all, the level of popularity of actions like off-roading and overlanding is as a result of the roof proper now.

Closing Ideas

If Toyota manages to blend its remarkable make quality with the aged-faculty characteristics of the early Land Cruiser like Jeep does with the Wrangler, it will be an fast winner. Think about a modernized FJ40, but not like the FJ Cruiser. It needs to be squarer and more able off-road. This would reignite the interest in the auto. But, unfortunately, Toyota is way as well conservative.

The Land Cruiser is a good auto. We are by no signifies suggesting that it is not. They are incredibly very well built and engineered and to this day, it continues to be one particular of the most responsible cars on earth. On the other hand, the new types have an id disaster and this wants to be changed if Toyota desires to deliver again the model’s gross sales figures.

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